GMS Customer Recruitment & Lead Generation Services are designed to customize, implement, and manage strategies that meets the unique requirements and goals of our state government and utiility clients. GMS utilizes advanced and cost-effective technology and resources to meet market demands.
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Customer Recruitment & Lead Generation Program

GMS Customer Recruitment & Lead Generation Services brings to bear experience and capabilities to assist in the marketing and promotion of energy efficiency and renewable energy programs. A significant effort and cost is tied to getting the word out about these programs in order to reap energy effiicency and renewable results. GMS works with clients to devise strategies to do so effectively and efficiently, seeking to lower overall cost and per-lead cost. GMS achieves results through the appropriate and cost-effective use of technologies including call centers, email, text messaging and other relevant technologies.

Generating Programs Leads
via Door-to-Door
Canvassing

Generating Sign-ups

at Community Events

Program Documents and
Marketing Materials

Programs promoted by GMS Customer Recruitment & Lead Generation Services include:

Home Energy Audits
Refrigerator/Freezer Recycling
Appliance Rebates
Low-Income Weatherization
Online CFL Lighting Store
HVAC Programs

Newsletters

Solar Domestic Hot Water

Solar PV

Small Wind

Geothermal

GMS often coordinates Customer Recruitment & Lead Generation Services in combination with our CFL Converstion Programs. By doing so, our clients (utilities and state/local governments) leverage the fixed dollar investment in CFL conversion programs to generate leads and powerful results for other energy efficiency and renewable energy programs. GMS can help drive increased participation in a wide range of energy efficiency and renewable energy programs for the residential (and commercial) market.